Marcel Paa our ProBaker ambassador

Marcel Paa our ProBaker ambassador

We are delighted to announce that Marcel Paa will be our new global ambassador for Wilfa in Germany, Austria and Switzerland from November 1, 2023.

Marcel Paa is a master baker and pastry chef and delights YouTube fans with his creations. In the program "Einfach backen", he shows in detailed videos how bread, pastries and cakes can be creatively produced and decorated. In summer 2015, the budding bread sommelier founded his YouTube channel with over 1,000 free videos and now has more than 230,000 followers.

He has a passion for quality and innovation that perfectly matches Wilfa's values. With his many years of experience and in-depth expertise, he will play a central role in the presentation and communication of our product lines in Germany, Austria and Switzerland.

- I am very pleased to be working with Wilfa. I have been following Wilfa's products for a long time and am convinced of the quality, design and innovation they put into every single creation. "As an ambassador, I look forward to sharing my experience and knowledge and helping to market Wilfa's products in all 3 countries," says Marcel Paa.

In addition to four award-winning baking books, he offers online courses for amateur bakers and ambitious bakers at the Back Academy. Anyone who wants to experience baking in a real professional environment can book courses in his professional bakery. There, valuable tips and tricks are passed on directly from the experts.

Wilfa's range of Nordic kitchen designs is becoming increasingly popular in Germany, Austria and Switzerland. The collaboration with Marcel Paa, a recognized icon in our categories, is a strong sign of Wilfa's desire to further increase awareness in the region.

You can watch one of Marcel Paa's videos here.

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